Joe and The Small Business Owner's Manual, In the News

"The Big Idea" with Donny Deutsch - Joe appears nationwide on the hit CNBC TV show "The Big Idea" as part of the "Road to CES" panel, advising technology firms with hot new products on on how to manage growth.

Market Research for Startups - is often essential before launching a new product or service, and Karen Klein lays out a great plan and quotes Joe in her article on Do-It-Yourself Market Research.

KCMO AM 710 Kansas City/Topeka - What really sells online? Many e-stores actually operate at a loss after fees and overhead are included; Joe explains 5 simple rules to make sure that your small business site is not working for free.

KARN AM 920 and 102.9 FM Little Rock AR - Rush hour trafficers heard some great stuff about e-stores, security, privacy and the benefits and limitations of the new Payment Card Industry (PCI) Security Standards.

SAP Business One - Joe teams with premier German business solutions software vendor SAP for U.S. launch of Business One - a comprehensive range of enterprise software applications and business solutions to empower every aspect of your small business. Click here for podcasts.

WBEN Radio 930AM Buffalo - A long talk about the top mistakes made when businesses build their web sites and launch SEM and SEO programs.

Open a Spa Without Getting Soaked - In Karen Klein's column Joe advises on recruiting and retaining talented services providers with existing clientelle. Click here to read

WOOD Radio 1300AM Grand Rapids - The latest online rage is podcasting, vidcasting and new interactive web site features increasingly used by small business to get out messages about just about anything.

Entrepreneur Mag - "The Price is Right" has got to be right says Joe in a Nichole L. Torres article about choosing the right number and how it makes a big difference. Is your price on point?

WBEN Radio 930AM Buffalo - A long talk about the top mistakes made when businesses build their web sites and launch SEM and SEO programs.

Wall Street Journal - Joe is quoted in an Arden Dale article concerning how small business owners should trust their employees - only so far. Click here to read but you'll need a WSJ subscription.

Press Release - Podcast Distributors of “The Small Business Owners Manual” at Record High

WGST Radio 640AM, Atlanta - Joe is an authority on Rosser Reeves and his 1962 "Unique Selling Proposition" concept, which remains the rage on talk radio.

SearchStorageChannel.com - A widely followed site specializing in digital storage solutions sites Joe and TSBOM's MicronetOnly.com estore in a Nicole Lewis article about a new 4 Terabyte offering aimed at Joe's big-time Hollywood clientelle.

The Detroit News - Cites Joe and TSBOM in a Karen Dybis article about marketing "thin bricks" - an old product that is now very new again. - click here to read the Detroit News article.

Press Release - TSBOM's MicronetOnly.com unit first to Sell 4 Terabyte Platinum NAS to SMB Market

WAAF Radio 107.3AM 97.7FM Worcester Mass - We talk about what NOT to sell in online stores, through your web site and on "FeeBay" - many businesses actually lose money after fees.

The Detroit News - Cites Joe and TSBOM in another Karen Dybis article about an especially successful fitness center for kids - read the Detroit News article to learn their unique approach.

MasterCard credits Joe - In an article about "Six Ways to Stretch Your Cash" from MasterCard's huge online "Business Essentials Library".

KOTA Radio 1380 AM Rapid City, South Dakota - Another appearance with Don Grant where we talk about the importance of a compelling Unique Selling Proposition.

click here to buy

A Nice Citation at Startup Nation - On business financing options. Click here to see the StartupNation.com article.

KFAB Radio 1110 AM Omaha, NB - Lots more about personal information provided to online merchants and telephone call centers and why the feel-good "security certificates" don't mean much.

Press Release - Affinity Bank and TSBOM Team to Produce USP Seminars

DHL Business Watch- Joe advises visitors at the popular DHL Small Business Center that when Microsoft finally releases its Vista operating system, overnight delivery will not be necessary. Click here to see the article.

Attention Wal-Mart Shoppers - "The Small Business Owners Manual" is now on sale at Wal-Mart stores and Wal-Mart online. (But it's still cheaper here - click link to the right).

WGST Radio 640AM, Atlanta - How secure is personal information you provide to online merchants and telephone call centers? Not very, despite all the feel-good "security certificates" as we discussed!

Press Release - "Your Rebate Check is Not in the Mail" The newest trend among disreputable online sellers?

KKOB Radio 770AM, Albuquerque - Identity theft scams and data privacy are burning topics these days, and Joe talks about the loose practices and thinly guarded data protection policies currently in use at many e-commerce venues.

Press Release - E-Commerce and the Facade of Data Privacy is a follow-on answering many questions arising from our previous release on Small Business and data privacy.

Business Edge - The newsletter of the Michigan Association of CPA's, Joe writes another in a series of articles on MS Excel. Click here to see the latest article on Data Validation.

LowesForPros - is a favorite site among building contractors. But while many know the underlying structure of their building projects, fewer know the structure of their own financial statements. Peter Fretty interviews Joe about this in a recent article. Click here to see the article

Alcorn State Chooses TSBOM - for Small Business Management Class. "The Small Business Owners Manual" is used as a textbook at several universities and we are proud to now include Alcorn State University. Click here to see if you can handle the Course Syllabus.

Press Release - Can Small Business Really Protect Private Customer Information?

Coming in September - Six new podcasts where Internet radio and eBay pro Terry Nalroo interviews Joe to cut through the hyperbole and tell listeners if it's possible for businesses to earn serious money on eBay.

Press Release: Is eBay Losing Its Luster with Small Business? - Click here to see the Press Release.

KDWN AM 720 Las Vegas - "Don't gamble on financing your business" was the unofficial theme of a 30 minute mid-afternoon program where we discussed sources of small business financing, from equipment leasing to equity infusions from vendors.

Press Release: TSBOM.com and John Callas Announce Infomercial and TV Ad Production Alliance - Click here to see the Press Release.

Affinity Bank - As small business spokesperson for Affinity Bank, Joe asks "Are Your IT Assets Vulnerable to Attack?" Click here to see the article.

Business Edge - Newsletter of the Michigan Association of Certified Public Accountants includes another is a series of Joe articles on MS Excel this time focusing on entering data from drop-down lists throught the Data Validation feature. Click here to see the article.

KARN AM 920 and 102.9 FM Little Rock AR - Rush hour trafficers heard some great stuff about selling big volumes on the Internet including the latest on SEM and shopping site aggregators like Yahoo Product Search, Froogle, Shopping.com, and Pricegrabber.

Affinity Bank - As small business spokesperson for Affinity Bank, Joe writes an article on his hero - marketing legend Rosser Reeves and his timeless 1962 Unique Selling Proposition ("USP") Concept. Click here to see the article.

Press Release: Expiring Child Support Laws Hit California Small Business Employers - Click here to see the Press Release.

Press Release: Joe Says Vista Won't Cease Ta End Small Business IT Headaches - A solution in search of a problem? Click here to see the July 13 2006 Press Release.

Yahoo News - In her widely distributed story "Does Anyone Get Rich on eBay?" picked up by several major sites Joe tells writer Elizabeth Millard that "There are a lot of people working really hard and not making much money. The kicker is that they don't really realize it." Click here to see the article.

Los Angeles Times - In her June 28 2006 Business News column, Karen Klein recommends "The Small Business Owners Manual" as a top source and "a bounty of excellent advice available for would-be small-business owners." Click here to see the article.

Voice America Radio - In a 1 hour show Joe and hosts Dr. Tom Rogers and Jim Velos talk about the 3 biggest mistakes made by entrepreneurs, the benefits of a Unique Selling Proposition (USP), various forms of small business financing and which ones are the most likely, how to network and find investors, selling tips, ecommerce and more. Click here to listen to the mp3 podcast.

Affinity Bank - As small business spokesperson for Affinity Bank, Joe's "Accounting for Anxiety" article explains the stresses that may result when entrepreneurs do their own books. Click here to see the article.

Employee Recognition Programs - The July issue of Floral Management Magazine from the Society of American Florists features a 10 point article by Joe on the most important components for an employee recognition program that yields results. Click here to see the article.

Association of Professional Consultants - Joe delivers a marathon presentation on PR including radio and SEM/SEO to a full-house at the June dinner meeting of the Association of Professional Consultants.

KILT Radio 610 Houston - Joe talks about business and sports but artfully dodges questions about why he was not drafted to play major league baseball.

Snow Magazine - Snow doesn't get a lot of attention in June, but if your company suffers under an avalanche of unpaid bills from colder times then Joe advises on how to plow through the problem in an article by Geoff Williams in Snow Magazine. Click here to see the article.

Affinity Bank - As small business spokesperson for Affinity Bank, Joe's "Hiring and Firing and Weeding and Seeding" article offers advice on dodging the panoply of regulations that go into effect when you merely start TALKING about hiring new employees Click here to see the article.

Los Angeles Times, Lease vs. Buy? - A May 16 Walter Hamilton article in a special Small Business section of the venerable Los Angeles Times cites Joe's comments on collateralized lending versus leasing to finance new capital equipment acquisitions. Click here to see the article.

Press Release: TSBOM and CoolTouch Monitors - CoolTouch Monitors "designed by and for engineers" produces an innovative series of U.S. built commercial grade television broadcasting monitors; Joe and crew are off to help the world understand their special place in the market. Click here to see the press release.

KAOI Radio 96.7 FM 1110 AM Maui - Show host Wibitz Stewart "the Queen of Fun" emphasized that her audience wants - FUN. So we did a very lively rush hour (on Maui?) segment on Internet marketing and unusual items that bring great online margins.

"A Life of Putting Out Fires" -Joe advises against it in the "Expert Opinion" section of an AOL - Entrepreneur Magazine series now posted at AOL Small Business; click here to see it (in orange/flesh colors a little bit down on the right).

Press Release: TSBOM in mp3 podcast -Selected portions of TSBOM are being produced for free download and listening and were immediately picked up by the top podding sites including iTunes. Click here to see the press release or click here for links direct to TSBOM at the top distributors.

KYW Radio 1060 Philadelphia PA - In a morning rush hour session we talked about the importance of selling as growing small businesses roll out new products and services. Selling is not for everyone, and the owner is often not the best at this critical task.

AccountingWeb Magazine - An April 21 2006 article "Alternative Approaches to Accounting Outsourcing" hilites TSBOM's remote bookkeeping and accounting services as a cheaper, faster way of keeping financial info up to date (As seen here at tsbom and at sister site LosAngelesQuickbooksHelp.com).

KMEX Radio 1540 AM Waterloo Iowa - The Mike Bung show again talking about frivolous employee shake-down lawsuits.

Press Release: "Accounting without Accountants" - TSBOM launches a remote bookkeeping and accounting services website where small businesses may enjoy the benefits of an accurate, "non-intrusive" accounting system when entries are made through new Internet based services. Click here to see the 11 April 06 press release. Or see the website LosAngelesQuickbooksHelp.com.

Press Release: AKI Japan teams with Joe Kennedy and The Small Business Owner's Manual to introduce its special laser-cut 3D models and mannequins into the U.S. market for high-end retail store display and product packaging applications. Click here to see 5 April 06 press release.

KYGT Radio 102.7 FM Colorado - In the middle of ski country Colorado, Jason Steinl and I speak for a solid hour about e-stores, e-commerce, and when this is the best move for entrepreneurial-minded "quarter-lifers." Jason is an experienced, compelling, and well-prepared radio talk show host and this was a stimulating experience. Check him out at jasonsteinle.com And click here to listen to the mp3 podcast of this show.

Michigan Association of Certified Public Accountants "Business Edge Newsletter" - Joe has over 25 years of experience with electronic spreadsheets and the March 24 2006 MACPA newsletter included the first in a series of articles by Joe on Microsoft Excel tips for accountants; we start with the "VLOOKUP" function. Click here to see the article.

ECommerce Times feature article - A 3/27/06 article "eBay Sellers Face Tough Tax Questions" quotes Joe describing how some online sellers are "dumb like a fox;" click here to see the article.

KOTA Radio 1380 AM Rapid City, South Dakota - Don Grant invited me back for a February 2006 appearance where we had a lively, wide ranging 45 minute talk on KOTA Radio about small businesses, web sites, and e-stores.

KOA Newsradio 850 AM Denver - Host Rick Barber and I invested a solid hour and 50,000 watts informing his listeners on a solid strategy for setting up a simple e-store and then finding and testing products that will yield the best online results. Service-oriented businesses learned that SEM and SEO should be emphasized when an e-store is not relevant.

Press Release: Affinity Bank and Joe Announce Marketing Alliance - Joe and a great small business bank will be working together to promote the firm's special offerings to southwestern U.S. clients. Click here to see 6 March 2006 press release.

The National Radio Network, "It's Your Money" Show - Heard on more than 360 radio stations nationwide and on the Internet, doctor and attorney Bill Bailey invited me back for a wide ranging one hour conversation on everything from insurance to the benefits of Sub S corps. It was great but Bill is already quite an authority on many of these topics. His www site is ItsYourMoneyRadio.com.

KBAR Radio 1230 AM Burley ID - Host and performance improvement consultant Michael Haynie (bias4action.com) and I think alike so this was an easy and spirited conversation - we had a great session discussing how small business owners should be prepared for a lot of hard work before buying the yacht and mansion.

WKLG Radio 96.1 FM Lake Geneva Wisconsin - Bill Blakeley and Carrie Cokins host a 2 hour program every Sunday and it was easy and entertaining because they are such nice and pleasant people. We focused on ecommerce, characteristics of hot online products, and how cheeseheads can promote through search engine marketing and optimization (SEM SEO).

XM Radio Channel 169 - XM now boasts over 5 million listeners nationwide and just about everyone was listening as host Adeyummi Bandele engaged in a one hour marathon session about why some businesses thrive - but most don't. What are the factors that make the difference?

WSPA Radio 910 AM and 98.9 FM, Greenville SC - Booked on Bo again.

The National Radio Network, "It's Your Money" Show - Heard on more than 360 radio stations nationwide and on the Internet, host Dr. Bill Bailey and I discussed how small businesses must define their Unique Selling Proposition, and how to then dramatically increase revenues through new marketing programs.

WAKM Radio 950 AM Nashville Tennessee - Tom Lawrence and I talked a lot during morning rush hour about established businesses and the need to grow sales or perish!

KMEX Radio 1540 AM Waterloo Iowa - The Mike Bung show, September 16. Thanks for getting me on during rush hour Mike! 50,000 watts didn't hurt at all.

KOTA Radio 1380 AM Rapid City, South Dakota - The Don Grant show, September 26. Don asked lots of great business philosophy and ethics questions which are very much in the news these days.

WSPA Radio 910 AM and 98.9 FM, Greenville, South Carolina - The Bo Griffin Show, September 22. Good news: morning rush hour; bad news - getting up at 3:00AM in California to do her interview. She thought it was funny.

WCAM Radio 1590 AM, Columbia, South Carolina - A thoughtful interview on September 20 with Mike Stein, radio talk show host and Senior VP at a large securities trading firm.

San Francisco Examiner - The venerable San Francisco Examiner describes Joe's new small business manifesto as "One Good Book." (See blurb to the right).

Courier Post - Joe is featured in an article describing the perils in checking out and hiring a new employee. Look carefully into everything, but remember no one is perfect. Click this link to see the article: Small Business Owners Need To Be Careful In Hiring.

ExpertClick - the web site and its associated "Yearbook of Experts" publication favored by print journalists as "America's Favorite Newsroom Resource in print, on the web and via LexisNexis® since 1984" recently added a profile for Joe allowing reporters all over access to his sage yet cheerful counsel on small business and entrepreneurship. Click here to see the profile.

Insight - As an ex-auditor Joe knows how to talk with CPAs, and indeed gave CFOs, controller/treasurers, manager/supervisors, managing partners, presidents, chairs, CEOs, shareholders and firm executives much to reconcile about time planning for business strategy, marketing/sales and IT upgrades in the November/December 2005 issue of Insight, the magazine of the Illinois CPA Society. Click here to see the article.

Press Release: Joe's New Book - Joe's attractive, well-paid L.A. PR agent issues press release "New Book From Career Press Reveals No-Nonsense Advice for Small Business Owners" …provides fast, practical and direct advice for newly-minted entrepreneurs as well as seasoned business owners and can be read cover-to-cover or used to quickly look up information in the midst of a crisis. Click here to see the press release.

Floral Management Magazine - published by the Society of American Florists (SAF) thinks that flower shop owners may have management issues when employees are promoted to boss. Even though their careers are blooming, all may not be rosy with others. Floral Management asked Joe to describe in an article how floral shop owners should not be pansies in making promotion decisions. The result was this October 2005 article, "Do Designers Make Good Managers."

Radio Television Interview Report is THE source used by reporters and producers for booking authorities and specialists for talk shows, interviews, special reports, and commentary. In July 2005 Joe was approved for inclusion in this authoritative publication and web site (www.rtir.com) reaching thousands in the media who produce radio and television programming. We'll post the link as soon as it's up!

Society for Online Human Resource Management The perennial discussion of freelance consultants who are working as full-time employees for another company emerged again. When does the freelance-consultant run into a conflict of interest with his employer (who is paying for the aspiring moonlight consultant's salary, desk, telephone and computer?) It's tough to work two jobs, and many who are great at one profession become mediocre at two when moonlighting takes its toll. Joe was interviewed extensively for this article. Read about it in this August 2005 article for Society for Online Human Resource Management.

"Vows Magazine, The Bridal & Wedding Business Journal" is a special publication directed at the small business owners who own and operated bridal shops. In the September - October 2005 issue Joe is featured in an article imploring store managers to encourage salespeople to qualify shoppers by asking five key questions before investing too much time. Many are not real buyers after all! Click here to see the article.

Entrepreneur Magazine This venerable publication catering to - well, entrepreneurs - features Joe in the November issue, discussing how small business owners often put their personal assets on the line to finance the business. But if things turn bad there are real teeth to these agreements and entrepreneurs may indeed lose their business, home and personal assets. click here to see the article at Entrepreneur.com.

Staffing Industry Review - "The leading provider of business intelligence, market data, news, and analysis to staffing industry executives and employers who use contingent/temporary staff" features Joe in an October 2005 article discussing the merits of training temporary/contract workers. Does it increase goodwill and productivity, or do they jump to higher-paying employers as soon as the employer-paid education ends? Click here to see the article.

Ziff Davis Seminar - Joe recently served on a panel of 3 during a New York seminar for a Ziff-Davis "SMB" (Small and Medium Business) owner's seminar. The "Save Time, Money and Headaches Through Better Document Management" event was also broadcast on the Internet.

L.A. Final Cut Pro User Group Meeting - Joe gives a Hollywood-kind-of presentation on a Micronet computer storage device used by motion-picture/television post-production and audio/video editing firms. See summary and photo.

Take me to the top (Attn site visitors: notice psychological double-entendre).